AV Technician Marketplace

1 Month

Driving a 66% Increase in Technician Sign-ups and Securing High-Value Clients

eLCie had stalled in a classic marketplace chicken-and-egg problem. In 1 month we turned a cold market into a predictable acquisition engine on both sides.

66%

Increase in technician sign-ups

248

Verified AV technicians added

3

High-value production company clients acquired

817

Targeted firms contacted

The Client

eLCie is a marketplace connecting production companies with freelance Audio & Video technicians on demand.

The Challenge

The platform faced a classic marketplace "chicken and egg" stagnation period. Growth had stalled because they lacked structured acquisition on both sides:

  • Supply: Not enough technicians to fulfill large-scale requests.
  • Demand: Not enough production companies to keep the talent engaged.

Our Approach

We started with a full CRO audit. We provided a roadmap of recommendations to fix site performance issues, a missing homepage headline, and an underdeveloped founder's LinkedIn profile. This ensured every click from our upcoming outreach would land on a high-converting foundation.

Technicians: Scaling the Talent Supply

  • Data Scrape: Extracted 9,000 profiles from niche US-based AV tech Facebook groups.
  • Enrichment: Verified contact data for the top 1,000 prospects.
  • Hyper-Personalized Outreach: Launched email campaigns referencing the specific community where we found them, positioning eLCie as the go-to platform for on-demand freelance AV work.

PR Trust Factor: Leveraging Business Insider for B2B Credibility

To bridge the gap between supply and demand, we secured a feature in Business Insider: "eLCie Surpasses 600 Technicians on its AV Labor Marketplace." We used this third-party validation as a "trust signal" to warm up cold B2B prospects.

Read the Business Insider feature

Client Side: Production Companies

We targeted production firms in Florida and Texas, using job posting alerts to find companies with an active "need to hire AV Tech." We built a custom audience in Meta using personal email addresses from our enriched data and ran mobile awareness ads to warm prospects before outreach began. The sequence: email first, LinkedIn follow-up referencing the email, and awareness ads running throughout.

The Results: 1 Month In

  • Supply Surge: Grew tech sign-ups from 376 to 624, adding 248 verified AV technicians to the platform, a 66% increase.
  • Acquired 3 production company clients. These represent a high-volume pipeline, with individual events ranging significantly in value.
  • Contacted 817 targeted firms, successfully turning a cold market into a predictable engine for B2B acquisition.

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